Air New Zealand wanted to show Canadian travelers that a flight to Australia with a stopover in New Zealand isn't just a delay, but an opportunity to get more for your vacation. So we gave them New Zealand on the Way, a campaign that shows how awesome your trip to Australia can be when you have a little New Zealand on your way.
To heighten engagement, we created some OOH with striking scenes of the best NZ has to offer and invited people to have a stop in New Zealand on their way… To work, back home, a night out, or wherever. Then, we asked people to take a selfie and post it to #NZontheWay on Instagram. To sweeten the pot we offered everyone who did a $150 discount and a chance to win a flight to Australia with a stop in New Zealand on the way.
